Clarity and creativity for the moment you’re in.
Helping leaders navigate complexity under pressure. Hear your own best thinking, shape the essential stories of your work, and transform your impact.
“Every exceptional leader has a partner to elevate their thinking. The smart ones have Alex.”
— Growth Strategy Leader, Figma
I work with leaders to unlock the full potential of their ideas.
For the last decade, I’ve served as Executive Design Director at the renowned innovation firm IDEO, offering sought-after counsel and creativity to senior leaders around the world: I’ve been called “a transformational asset”, “a creative acupuncturist”, and “a river of ideas”.
My path runs through philosophy at Oxford, classical theater and improv, jazz performance, and global journalism with the BBC. (More at LinkedIn.) I bring an outsider’s perspective to your most 'inside' challenges.
Through it all, I’ve come to know the power of people thinking together, in all our glorious, messy humanity: it’s how truly great ideas gain texture, hold tension, and earn their power.
In our work, you’ll hear yourself think with new clarity; you’ll explore without judgment; and you’ll discern where your convictions live and where they waver. We’ll do serious work together, and we’ll have a good time doing it.
I can’t wait to meet you.
How I help
When you need to honor your own thinking. You may be facing a critical choice or moving towards something new. One of the most expensive moves a leader can make in such moments is to lose their own signal in the noise of scale or urgency. I create space for you to notice and articulate what you already intuit, enabling you to stress test your thinking before it becomes strategy.
Strategic Enquiry | Creative Counsel
When you need people to think and act together. People rarely do their great work alone, but working together requires moving from polite consensus to productive creative friction. I design ways for people finally to do their best thinking together, and to align their energies, skills, and differences towards shared goals.
Collective Intelligence | Creative Facilitation
When you need a story that works. Narrative thinking brings coherence, differentiation, and momentum to every aspect of an organization. Done right, it’s anything but superficial: it’s the gravity that holds work and people together. I help you build stories that survive scrutiny and cynicism to drive attention, grow partnerships, and unlock investment.
Strategic Narrative | Storytelling Coaching
“Next time, bring Alex in sooner.”
— SVP, Meta
