FAQs

How are you different from an innovation consulting firm?

1

Think of me as a trusted partner who combines rigorous enquiry with tactical creativity. Call me in when you crave space to explore an idea or define a vision, or when the moment demands clarity or collective alignment. If you’re considering a full IDEO project, I’d be delighted to introduce you to some amazing people there.

Why do leaders and founders benefit from this kind of support?

2

Your calendar is full, your team expects answers, and the pressure you’re under leaves little room for the kind of enquiry that complex problems require. I offer a space where you can actually think, so you can move your most important work forward.

Couldn't I just use AI?

3

AI reflects thinking, for better or worse; it doesn’t replace it. Complex ideas worth pursuing benefit immeasurably from the application of discernment, taste, and judgement. To make the most of AI’s power (and it has immense power) you have to know your own mind. Leaving everything to the technology is just leaving yourself out.

What kind of work do you actually do?

4

It’s determined by what you need. I create space for you to think through complex challenges in conversation. I use narrative tools to shape the critical animating stories of your work. And I create and facilitate ways for people to work more creatively and more effectively together. Tell me what’s going on for you or your team, and we can go from there.

How long does an engagement typically take?

5

Again, it’s contingent on your needs and your context. A creative boost could be a handful of hours or a couple weeks. A more substantial engagement might run over a number or weeks or months. Sometimes, lightweight retainers offer the best fit. In every case, my goal is to give you exactly what you need, when you need it most.