FAQs
How are you different from an innovation consulting firm?
1
Think of me as a trusted partner who combines rigorous enquiry with tactical creativity. Call me in when you crave space to explore an idea or when the moment demands clarity. I will help you ask the right questions and shape the most potent stories to address the moment you’re in. If you’re considering a full IDEO project, I’d be delighted to introduce you to some amazing people there.
Why do leaders and founders benefit from this kind of support?
2
Your calendar is full, your team expects answers, and the pressure you’re under leaves little room for the kind of enquiry that complex problems require. I offer a space where you can actually think, so you can move your most important work forward.
Couldn't I just use AI as a thinking partner instead?
3
Sure you could. But when human minds connect and test each other what results is qualitatively different: we benefit immeasurably from the application of discernment, taste, and judgement. I’ll bet that you already intuit the chasm between endless outputs that seem like thought and what emerges when you blend reason, intuition, and more. AI can do lots for us, but real conversations produce precision, nuance, and meaning.
What kind of work do you actually do?
4
It’s determined by what you need. I create space for you to think through complex challenges in conversation. I use narrative tools to shape the critical animating stories of your work. Your team might need a creative boost, or you might want support to prepare for a high-stakes pitch. Tell me what’s going on for you, and we can go from there.
How long does an engagement typically take?
5
Again, it’s contingent on your needs and your context. A creative boost could be a handful of hours or a couple weeks. A more substantial engagement might run 4-8 weeks or longer. Oftentimes, ongoing lightweight retainers offer the best fit. In every case, my goal is to give you exactly what you need, when you need it most.